Zomer’s Playful Fall 2026 Show

On March 3rd, Danial Aitouganov and Imruh Asha presented Zomer’s 2026 collection during Paris Fashion Week at a packed-out Théâtre du Châtelet—in addition to industry invitees, around two thousand fashionphiles from the general public filled in the historic theater’s balconies. The collection, kicking off with reworked staples like cardigans and familiar tailoring, quickly transitioned into the brand’s signature experimentalism with Russian silk scarves, patchwork color-blocking, and tailored jackets repurposed as skirts.

The two-year-old label has always been remarkable for its balance of “kidult“ playfulness and technical rigor—merging Aitouganov’s experience at luxury houses like Louis Vuitton with Asha’s editorial eye—and, this season, its focus on raw-edged, sculptural construction featuring visible linings and fluid jersey draping. Photographer Alex Mari was in the room to capture these exclusive images at the Fall 2026 show.